I work with experts to shape, extend and amplify their arguments and strengths.
Books, ghostwriting, thought leadership and AI workflow systems for founders, specialists and speakers who know more than they have written down.
Twenty-two years as an advertising creative director. Three books since. The work is always the same: find the one clear shape a large body of knowledge wants to take.
Writing Books
My own books, written and co-written: business, AI and fables that teach.
See the booksGhostwriting Books
Your expertise, your voice, a manuscript you would sign.
How it worksThought Leadership Writing
Features, series, keynotes, workshops and masterclasses.
See the workDesigning AI Workflow Systems
Content systems you keep as files, measured before and after.
How it worksBooks with my name on the cover.
Each one began as an argument I could not leave alone, and was built the way I build books for others: one claim, a spine a reader can use, and every fact checked.
A fourth, CoPlay: AI for the non-technical, is on its way.
AI for the non-technical
Your book, in your voice, on a spine a reader can use.
Most expert books fail before the first chapter: they are a life told in order when the reader wanted a method, or a method with no life in it.
The first thing I do is choose which book yours is, with you. Then the spine: one claim, a chapter map that says what each chapter proves, and one sample chapter in your voice. You approve the spine before the rest is written.
What you give: about an hour a week.
Talk about your bookArguments that hold up in print and on a stage.
A byline, a series and a keynote are the same job at different lengths: find the claim a reader could disagree with, then earn it.
- Going forward: the rise of forward deployed careers and the future of professional work in the age of AIThe Economic Times (ETEducation), September 2026. Co-authored.
- Two features in BW Businessworld's Marketing Whitebook2021-22 and 2023-24 editions. Co-authored.
- The Great UnbundlingAn 8,000-word feature on how professional services came apart, researched across thirteen countries, with 74 endnotes.
- A 10-part mentorship seriesAbout 23,900 words on LinkedIn for a senior surgeon, from his notes, in his voice. Name withheld by agreement.
A keynote, a masterclass and a workshop on one subject are three different products. I build the research pack, the argument, the script, the deck, the handout and the exercises as one system, so a subject can be delivered at 15 minutes or at 90 without being rewritten.
The speaker's name stays private by agreement.
Plan a piece or a talkAI makes content cheap, and sameness cheaper.
I find where the sameness enters: the premise, the structure, the phrasing, the prompt line behind it. Then I hand over a system you keep as files: a codebook, a library in a spreadsheet, a prompt file for each stage, and a one-page run protocol. Nothing to install. A number before, a number after.
Describe your workflowWhat I do not do: software builds, integrations, or running your channels.
Former co-founder and creative director of Trikaal Advertising, where for twenty-two years the work was making companies say one thing clearly. Founder of tihnkering Ltd, where since 2019 I have done the same for people: experts, founders, speakers.
I write from Hyderabad and work with clients anywhere.